This was our first logo when we were known as PediPeds, used in our first catalog for spring 2005 and the first appearance of “Barry”–the bear!

Not long after (the next season, actually), we evolved into this, choosing our signature, gender-neutral purple.  At the time, not many companies used purple, so we loved its uniqueness.

Finally in 2009 and 2010, we arrived at the logos you all know.  As we moved on to selling more than the best baby shoes ever, and started making shoes for toddlers and big kids, Angela struggled with the idea of letting Barry go.  She soon realized that as the brand had evolved, so did the logo.